cinehunch
A FILM WORTH A CLOSER LOOKTHE FEATURE PRESENTATION
IF THIS ONE STAYED WITH YOU
Keep the feeling.
SIMILAR PICKS / A PERSONAL CONNECTION
01
Why this pick
Like Air, it turns a seemingly niche sports-business gamble into a sharp, character-led underdog story, driven by persuasive conversations, institutional resistance, and mounting deal-room tension.
02
Why this pick
It shares Air’s brisk, approachable account of a high-stakes commercial pursuit, with an unlikely dealmaker navigating rival interests and making corporate negotiations feel urgent.
03
Why this pick
Another accessible, period-set story about ambition and a transformative brand, anchored by the uneasy human cost beneath its confident business momentum.
04
Why this pick
Its 1960s production design, combustible collaborators, and outsider-versus-corporate friction echo Air’s pleasure in watching determined specialists try to beat a larger system.
05
Why this pick
For Air’s witty, fast-moving explanation of an unfamiliar business world: it makes financial maneuvering lively through distinctive personalities, punchy editing, and escalating conviction.
Finding the atmosphere, tension and little details that made this one stay with you.
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01 / THE STORY
The story of Nike’s longshot effort to sign rising superstar basketball player Michael Jordan to its shoe company in the mid-1980s, an endorsement that seemed impossible at the time but which, thanks to the maverick sneaker salesman Sonny Vaccarro, would become the most significant relationship between an athletic brand and an athlete of all time.
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02 / FACES IN THE FRAME
Sonny Vaccaro
Phil Knight
Rob Strasser
David Falk
George Raveling
Deloris Jordan
Howard White
James Jordan
